It’s an exciting time to begin to get into Baidu optimization, particularly when it comes to the direction the search engine is taking with its ranking factors and algorithm updates. While born in a similar image to Google back in 2000, many have accrued the notion that Baidu optimisation still lingers in the shade of black hat SEO tactics where spammy link-building and the relentless churning out of low-quality content will propel you to the top. Since the release of two key spam-battling algorithm updates on 2013 however, things are certainly changing, and it’d be advisable to keep tabs on these two updates.
Money Plant (绿萝)
Released in February 2013, Money Plant is intended to combat link spam and penalise link farms and those who partake in public link trading platforms.
Pomegranate (石榴)
Rolled out in May 2013, Pomegranate seeks to punish sites that overload users with excessive ads, particularly of the pop-up kind (the likes of which are often found in pirate sites in China). Seen as a real indication that Baidu is moving towards a Panda-style manner of penalising sites with poor quality content.
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