Before we delve into Baidu optimization, Chinese content marketing and everything in between, we’re going to show you how to get a Baidu account. This will enable you to action a fair amount of what we’re going through in this guide, and will put you and your site in a handy position moving forward with Baidu SEO.
First, head to this page and fill out the parameters accordingly. Baidu allows you to sign up with verification via a Chinese phone number or, for those of us based elsewhere, by email (thankfully). Here’s a screenshot explanation:
You’ll then get a confirmation email from Baidu to activate your account.
And you’re done! Each time you navigate to a Baidu page or Baidu product page you’ll see your email address in the top right-hand corner, meaning you’re signed in as a Baidu user. If you ever got logged out, click on the login (登录) button in the top right hand corner as shown below.